Saturday March 9, 2024 cp-king with words

 Cooking with Words

Introductions

Hazelnuts: Palazi Generosa, industry declining but hazelnut capital in Italy 

TRADITIONS OF THE FAMILY

Recipes/stories/own photos

Working on a memoir

COOKBOOKS:

     Conceptions/Editorial Focus

    Digital & Print Formats

    Design/Photo Illustration

    Recipes

    Blurbs, Sidebars, Tips & Extras

    Back Matter

FOOD CONTENT/EDITORIAL

    Blogs & Listicles

    Video Scripts

Coffee breaks between sections

Design of book, Seth by design of book, set a style, will drive the book

Photos or illustrations, “GRAphic. Cookbooks’

Michael. Simon: What’s more important than recipes is how we think about food, and a good cookbook should open up a. New way of doing just that. Michael Simon (food network,Iron Chef America, restaurant et in Cleveland including LULU, first cookbook in 2009. Michael Sykmonbs’ live to cook, recipes to rock your kitchen)

A. Joy of Cooking, SaltFatAcidHeat (by Samin Nosrat) and Mastering the Art of French Cooking (Julia Child), Julie/Julia movie, cooking and romance

CONCEPTION/EDITORIAL FOCUS

THE CARNICAL EXPERIENCE: PHOTO (STEAMED TURBO IN. LOBSTER AND LEMON GRASS, WINE BACKED IN LEMON GRACES, CILANTRO CHICVES AND MELONN BALL.

FIND YOUR FOCUS (Define Your Audience, Tell a Story, Outline the Book), cultural entertaining, ethnicity….etc. Have to be culturally competent. Or focus. On a cooking method.”

UPCYCLING (will check)

Memoir angle can be. Wound into it too. The kind of Romance Angle. People want to know where recipes came from.  Number of pages, recipes, photos needed. 

Vincent Schiavelli: What makes cookbooks interesting is finding out about the people and the culture that invented the fool. “Many Beautiful Things” grew up as an actor, from Scilicy, Pelizzi Generosa in the mountains in Italy. Talks about family ties and recipes, all illustrated, no photography. Picture of the actual town hazelnuts for subsistence for its local economy for almost a century. 

WHAT could you write a cookbook about?

IDEAS FOR OWN COOKBOOK: side by side recipes (old and new). Meat and Vegetarian. 

Discussion about recipes; TIKTOK cooking and recipes, can just put recipes online, social media are paid by number of views or viewers. 

PROS AND CONS of ECookbooks, some go straight to Digital. Some sites, can adjust font size for eyes, can transport e cookbooks. Can consult in grocery story on IPhone. Instantly have access to any new book. Also, some cons: some are badly formatted. 

Annotating cookbook,  easierin paper format

KIDS ARE COOKING A Recipe Book

IACP International Association of Culinary Professionals, publish a lot of stats for them most buy 3 or more, half of. All cookbook buyers cook at least once a week. In Print and not ebook.  Book is the shape of a cookie, die cut 8 inches big,  cut out like a cookie.

Do so Gm {jpgs exa,[;es? Wayne Teoebaid. 1073. 

Cales

 

Example of illustration as a cover. Art director will create style. Use designer illustrator and/or photographer. Successful black and white illustrations. Poster “Cakes”

Example: Goat Cheese Tart with Chia Seed Patry (from Australian: Delicious.com.au) baby = harvested earlier. Example of top down, years ago was 3/4 angle but now is “top down ‘ beauty shots, all created appetite appeal.

 Goat cheese tart with beets/?onions. “Star” goat cheese tart. 

Gluten-free Carmelized Carrot Tart with Carrot-Top Salsa Verde

Wilted Rainbow Chard Tart with Roasted Garlic (photo: delicious.com.au)

Delicious, (website)

Amount of natural light. DIY. Empty buildings. Barter System with photos

LISTICLE (45 fast pasta recipes you’ll want to make tonight (this is popular on website)

How to Roll Tea Sandwiches - Amy Vanderbilt’s Complete Cookbook (1961), surprise articst whine illustrations, by Andy Warhol, he illustrated her book.  Art student.

SALTFATACIDHEAT. Example of Caesar Salad (GRAPHIC COOKBOOK IDEA), wants people to cook without recipes. The new Make it up as you go. By Samin Nosrat. Uses recipes as a jumping off point. THINK ABOUT A GRAPHIC COOKBOOK.

KOREAN COOKING EXAMPLE: ROBIN HA from 10 Speed Press. “Seafood & Green Onion Pancake as it appears in “Cook Korean!,” Graphic novel approach

RECipe format: Ingredient DEck and Method

    . Standard-numbered steps or not

    2. Narrative

    3. Action

STANDARD FORMAT: is the simplest to understand and uses the last amount of room. It includes an ingredient.

NARRATIE FORMAT: paragraphs style: EXAmple recipe; chocolate Chip Muffis.  More informal, have a cup of coffee at the end. 

STANDARD WAS TO HAVE AT LEAST 3 THINGS DIFFERENT. CAN COPYRIGHT A METHOD, NOT AN INGREDIENT. HAD TO HIRE SOMEONE TO MAKE SURE IT WASN’T USED ELSE, ESPECAILLY IN A CONTEST. 

ACTION; 

1. Number your items. Use an odd number in the title

2. Make sure your content makes sense in a list format

3. include valuable takeaways—no fluff

4. Link to more in depth information when necessary

5. Explain lists items using relatable examples. 6. Make sure your listicle is consistent.

7. Have a clear and catchy title. 

USUALLY HAVEW CER verb as first work

Example:

How to make 3 meals with only 5 ingredients

9 cool kitchen tools you’ll definitely need this summer

7 hilarious cooking videos trending on YouTube right now

Now to be a food blogger, according to 11 successful ones

7 tips for less work on Thanksgiving

5 fun facts about WEashington State Craft Beer

3 brrrillilantyt DSoup recipes for Einter Warmups

5 fresh ways to upcycles greens (fruit and vegetable popsicles, greens, fruit, and a great blood content)

FAW/upcycling, will show what people are asking about

DISCUSSION; What kind of unique food blog can you bring to the table.

She has a blog on online portfolio, museum cafes around the world. 

Pretty unique bisque for a blog. J

EDITORIAL

Food as editorial

SEASONAL VS EVERGREEN

Need to mis them up, Food and entertaining is full of seasonal inspiration - holidays. Need year-round info too - buying in bulk, pantry-organizing, what to do with leftovers….

Example Valentine’s Day etc.

Food editorial

Jackson Family Wines and The Art ofWinemaking. Being prepared. Sometimes are interviewing vendors. Had to do 45 interviews for the book Celebrity Cruise, architects for restaurants, and vendors. Be prepared. The Art of Winemaking. Arranged to talk with packeting person, assigned a lowly marketing person to talk to. Usually does all homework.This time hadn’t done as much homework. Never assume, t started talking to this fellow. Told her his name. What do you do in the marketing department. He was the head winemaker. Usually prepared. Eventually got over being annoyed and gave her what she wanted to know. Redeemed herself because continued research, built nesting areas for red-tailed hawks. Sustainable vineyard. In Sustainable angles enhance thatt page in the book. Doing research adds color to food writing.

BOOK EXCITE THE SENSES. Celebrity Cruises.

Wanted 400 pages on restaurants, beverage and entertaining, was going to establish their new entertaining brand.  

Captivate (cuisine, design

Accentuating (wind and tea service)

Illuminate. (Enspired entertating, afternoon tea, entertaining, how to throw a cocktail party)

BE LCREATIVE - Engage the Reader

Grocery store original headline for a blog on candy brans (How to Fill Your Trick or Treat Bowl - Our Top Picks for Halloween Candy)

A clever writer changed it to this t irresistible headline:

Personality Test: What Your Favorite Halloween CAndy Says About You. (Using psychology, same list of candy but presented in a way that made you wanted to read the article). 

Shawn’s and Weber Cookbook: Get together a& Grill. Where were you in ‘52?  Both founded in 1952

HAPPY CAMPER: engaging copy and having fun with editorial.  What keeps camper happy.   Research. Grilled seafood is the fastest way to that old beach magic. World’s tallest sand castle. For SteamedHalibut in a Bag

most food writing is gig writing, some creative agencies. Need an online portfolio. Volunteer. Most of the bigger companies use agencies who use part time writers. 

Quote: If the whole world would be a cruise ship there would be no war.

RECIpe videos; 

Recipe video gear& top down videos. Can be on iPhone and can bre top down. 

Zucchini last Z. 

See email from her.